ONE MILLION INVENTORY VISITS
Campkin’s RV Centre – January 2012
Campkin’s RV Centre, an RV Dealer in southern Ontario Canada, reports a very strong “Fall Selling Season” and attributes it to “Overwhelming Internet Traffic”. 2011 was the companies very best year since it started in 1973.
Campkin’s RV uses a combination of Search Engine Optimization and Marketing Techniques.
The most important has been putting ALL of their New and Used RV’s on the Website with detailed description and lots of pictures. “Our SEO partner, Synergy Pro Solutions, have made sure each page and each picture etc is picked up by Google and all the search engines.”
Campkin’s RV website traffic surpassed the one million inventory hits for the very first time. “Going from approximately 350,000 in 2010 to over a million in 2011 definitely has kept our sales department much busier, we’ve even had to hire two more sales people to keep up” says Owner and Sales Manager Brad Campkin.
Campkin says they have a very high conversion rate from web surfers to onsite viewing appointments, “We track each contact made from our website and we see just under 50% of our calls and emails from the website convert to a visit at the dealership!” Campkin also says having the SELLING PRICE on the website, not “Call for Price” or “fill out a form to get the price” has made a huge difference. “People come in knowing their price range and are all set to look at the RV they saw online” he says.
New this past year, Campkin’s launched theirs and Canada’s first, RV Parts and Accessory Store. Many RV s stores are really a link to a third party supplier’s online catalogue. Campkin’s RV has created an RV Parts store that lists the actual inventory in their Accessory Showroom. “We have made it easy for our customers to shop online, again making our Website our most important marketing all year long” says Campkin.
We have also created a Mobile Website for all the Smart-phones. “When our customers are on the go…and they are in their RV’s, they can access our Parts and Accessory store right from their smart-phone, plus shopping for a new RV is easy as every RV in stock is accessible from our mobile website.
Last but not least Campkin’s RV Centre has an iTunes App that is really taking off. Brad says “We are getting a lot of subscribers to our iTunes App and we send ‘push notifications’ that alert our followers to news and events happening at the dealership.”
You can follow Campkin’s RV on Twitter and Facebook as well, the links are on their website www.campkins.com
Campkin’s RV Centre is in Myrtle Station, North Whitby, Ontario Canada. And have served the southern Ontario RV market since 1973, offering full year round service, RV Accessory showroom and the top selling brands of towable RV’s in North America. Campkin’s RV is a member of the RV Care Network a Canada wide Dealer Network that looks after customers that travel across Canada.
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